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Creative Briefing
What 3 words would you use to describe your brand personality?
What 3 words do you want people to think when they think of your brand?
How do you want people to FEEL when they come to your website?
What kind of mood/message do you want to send to your potential clients? Brainstorm some images the could communicate this to your client.
What are some brands that you get inspiration from? What do they have in common? What elements can you infuse into your brand?
Are there any personal brands (or individuals) that you get inspiration from? What do you like about their style?
What 3 themes could you use to create Pinterest boards?
What kind of mood/message do you want to send to your potential clients? Brainstorm some images the could communicate this to your client.
Who is your target client? What problem is he/she having? What will his/her life look like after working with you?
What does your target client imagine you might be doing at work? Brainstorm a few image ideas that might appeal to this client. Example: If you are a professional chef, an ideal depiction would be you adding your magical touch to a dish in a gorgeous light filled kitchen looking like a celebrity chef instead of the reality of food stained aprons and a hair cap.
Brainstorm outfit ideas that are in alignment with your brand
What are some locations that would be perfect for your photo session?
Submit
Your Brand Personality (part 1 of 3)
What 3 words would you use to describe your brand personality?
What 3 words do you want people to think when they think of your brand?
How do you want people to FEEL when they come to your website?
What kind of mood/message do you want to send to your potential clients? Brainstorm some images the could communicate this to your client.
Submit
Your Brand Inspiration (part 2 of 3)
What are some brands that you get inspiration from? What do they have in common? What elements can you infuse into your brand?
Are there any personal brands (or individuals) that you get inspiration from? What do you like about their style?
What 3 themes could you use to create Pinterest boards?
What kind of mood/message do you want to send to your potential clients? Brainstorm some images the could communicate this to your client.
Submit
Knowing your audience (part 3 of 3)
Who is your target client? What problem is he/she having? What will his/her life look like after working with you?
What does your target client imagine you might be doing at work? Brainstorm a few image ideas that might appeal to this client. Example: If you are a professional chef, an ideal depiction would be you adding your magical touch to a dish in a gorgeous light filled kitchen looking like a celebrity chef instead of the reality of food stained aprons and a hair cap.
Submit
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